User Interface design is a term broadly used in Information technology. As the name suggests, it is the designing of the user interface for websites and applications. It aims to make things look good and to increase usability and improve the user experience. As per the experiences of the Devina Jasmine Deo, The expert UI designer, a good user interface design is the single most important factor that decides whether or not the users will last on the website for more than 30 seconds as the attention span of the users have decreased to a great extent due to the availability of different websites for the same purpose.
In simple words, a user interface or simply an interface is how the user and a computer system interact, especially the use of input devices and software:
Why Is User Interface Design So Important?
A good User interface design is necessary to attract users to your website. It is one of the reasons that draw users to a particular website and makes them stick there. It also makes people recommend your website to the extent of attracting loyal customers. “The impact of a good user interface is great, so much so that even the smallest adjustments in UI design could increase the user experience to the next level,” says Devina Deo .
On the other hand, users will not stay on your website, if it is difficult to interact with or if the design of the shapes of buttons and color schemes is dull. User experiences must be one of the top priorities of your website. If the user experience is great, more users will use the services and buy the products of a business visiting its website. On the other hand, potential customers would rather spend a few seconds to open a new website, if your website is too complicated, confusing or difficult to navigate. Even the best of the products and services will fail without a great user experience if you rely on internet marketing only to reach most of your targeted audience.
Basics to Have a Seamless Design
Having a professional hired for services is great as nothing can match a professional experience. Some basics that every professional follow to design a website having the best user interface design are as follows:
1) Easy to Navigate Menus: User experience depends on whether or not the users are easily able to communicate with the software and website or application. Hence, you must make every part of your page clearly labelled on the navigation menu without making it difficult to find the menu.
2) The simplicity of Design: Simple designs make a user clearly understand the product and services of a business. On the other hand; fancy layouts, multiple interface patterns, and complicated designs make a website loses its main goal i.e. to increase the level of effectiveness of communication with users or potential customers.
3) Usability Testing: It is of utmost importance to test the usability of the website. The process of usability involves checking or watching users interacting with a website to know about their difficulties or whether or not the change in the shape of the buttons or color schemes attracted more users.
4) Communication: Communication is the key to every aspect of life. Effective communication with your clients makes sure that the user can tell his experiences. Hence, make sure that your website includes default options, pre-filled forms, etc.
Conclusion: User Interface design is a term broadly used in Information technology. As the name suggests, it is the designing of the user interface for websites and applications. It aims to make things look good and to increase usability and improve the user experience. The basics of the best user interface design include easy navigating menus, simplicity of design, usability testing, communication, etc. These are the basics that professionals such as JustDeo and others follow religiously and also believe in educating people about the importance of the same.