Javier Francisco Armijo | Video Production Tips to Enhance Quality and Drive Views


These days, video rules the internet when it comes to presenting yourself and your business to the world.  But rushing for the latest gadgets, plug-ins or subscriptions is really about getting the one thing creators and entrepreneurs are after quality.  On the quest for the best, a few things are worth keeping in mind.

For starters, the skills required for digital filmmaking must be brought to the table.  As Video Producer and LX Designer, Javier Francisco Armijo reminds us, “captivating videos remain in the minds of viewers.  One should know as much as possible about production or bring in someone who does.”

Simply, you can increase the traffic on websites by creating engaging videos. However, the entire process needs hard work. If you want to be a professional in digital filmmaking then make sure you go for studies relating to this field, training and online courses.

If by passion you develop skills as a video maker, then you’ll probably keep an eye on trends related to video production.  This can be all consuming, but a regular update on what’s out there never hurts. Things are changing constantly and what was not possible last year might be in development now.  

Here are some tips for your next remarkable video:

  • Brainstorm.

Take the creative route. Be creative in your way.  Just make sure you’re developing something that suits the needs of your organization.  You can get ideas anywhere, so consult with your team, friends, and family as well.  While it may be tempting to follow the concept of another brand, do not follow their lead.  Enter through your own gate. Think differently!

  • Get good talent.

For a high-quality digital film, casting is surprisingly important. By picking professional actors and voice-over artists, you distinguish yourself from amateurs. Of course, not everyone has carte blanche with a budget, so finding the former Theater majors in your organization can go a long way!  Just remember that great delivery, pronunciation, and expression are a must. 

  • Location, location, location.

Never underestimate the importance of an effective setting for your concept. Many video producers make a mistake by not considering the location. FYI, this is the key point for a competitive digital film. Remember, viewers notice every element of a video. That’s why instead of fooling them with a fake location, make sure you add the flavor of reality.

  • Media elements.

Because quality matters, you have to consider proper lighting and sound. For a better impression on the viewer, use lighting styles like 3-point or Rembrandt lighting.  Soft diffused light is better than hard, direct light. Also, a basic sound recorder or microphone system can make a huge difference in audio quality. 

According to Javier Francisco Armijo, “many layers come together to make a high quality video production.  You need someone who’s been there and can attend to them. They all matter.” 

  • Readable texts.

Instead of adding too long and confusing texts on video clips, keep it short and precise. Do not choose difficult fonts and distracting colors. 

Final Words
Successful video production involves myriad technical and creative skills.  Shoot for them as much as possible with the gear you have or better yet, budget for them.  In the long run, the most return is going to come with the greatest investment. Javier Francisco Armijo believes “a memorable video is one that evokes feelings.  If you combine this with the right information, then you have twice as much appeal to consumers.”


  1. It’s like you read my mind! You appear to know so much
    about this, like you wrote the book in it or something.
    I think that you can do with some pics to drive the message home a bit, but other than that, this is wonderful blog. A great read.
    I’ll certainly be back.


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